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Welcome!

Media Think is a group of teachers, health professionals, parents, students, journalists, filmmakers and others committed to advancing media literacy in Oregon and Washington. Formerly known as the Northwest Media Literacy Center, we offer media literacy courses and presentations to interested groups, including PTAs, faith communities, professional associations, workplace/brownbag gatherings and school staffs. Media Think seeks to become a resource center for materials about media literacy. We consult with groups and individuals interested in media literacy as a topic or as a way to resolve personal and family issues surrounding media use.

Objectives

Media Think has two main outreach objectives. The first is awareness through our education and training program. We currently conduct a Crash Course in Media Literacy taught every three months to adults, teens and/or children. Media literacy training focuses on how to deconstruct media messages, i.e. the subtext of the "story" being presented. Training includes experiential problem solving, thoughtful discussion, and intellectual analysis of broadcast news, television programs, pop music, internet, magazines, and movies. How are images constructed? How does this construct shape perception, build desire, and develop stimulus addiction, the need to have more media "hits." We address violence, body image and health issues, over consumption and environmental issues, globalization, corporate invasion of education, sexuality, brain development, creativity, and addiction. The second is to challenge the media to "raise the bar", be more accountable for their intent and create more responsible media messages. In January 2001, we conducted a Super Bowl Party where we analyzed the commercials shown during the Super Bowl. The following morning we had a press conference to give out "awards" for certain ads. There was the Offensive Foul award for the most egregious use of sex. There was an award for the most subtle form of sexism and racism. There was also a distinguishing award for the most uplifting ad and the most laudable use of the medium... Anyone interested in media literacy is encouraged to attend our general meetings. Held every other month, they offer a forum for experts from a variety of fields to share insights. The center's monthly board meetings are open to all Media Think members. Participation is welcomed.

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Media Think
formerly the Northwest Media Literacy Center (NMLC)
2115 SW Tyrol St., Portland, OR 97239
(503) 452-7333